The Clinician to Copywriter Accelerator Accelerator

The Clinician The Clinician
The Clinician

Learn how to get paid to write for the healthcare businesses you love (from anywhere in the world)

SHOW ME HOW!
 

Are you a

clinician who...

✔️ is looking for an alternative career or non-clinical side-gig?

✔️ wants the freedom to work from home or anywhere in the world?

✔️ loves to write (and has even received compliments on your writing)?

✔️ is interested in using your clinical knowledge in new & creative ways?

✔️ desires more income *without* unreasonable productivity demands?

 

...then copywriting might be for you!

 
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Let's face it...full-time clinical work just isn't cutting it.

 

✖️ Burnout is high.

✖️ Income isn't keeping up with inflation.

✖️ Productivity demands are getting ridiculous.

You don't have to quit your job (unless you want to!), but you can add to your stream of income with a fun side job...that DOESN'T require productivity units or income caps.

 
If you love to write and want to leverage your clinical knowledge in a fun, non-clinical way, you can become a healthcare copywriter!

 

You just need to learn the basics of copywriting and marketing...

👇And I've made it ridiculously easy for you to get started👇

INTRODUCING

The Clinician

to Copywriter Accelerator 

 The only step-by-step copywriting program FOR clinicians, BY clinicians, that teaches you how to become an effective copywriter by practicing what you learn with a *real* healthcare business!

"If you have any inkling or interest in adding a stream of income...even if a little at a time, take this course."

"This course not only equips you to build a solid foundational start, but the manner in which it is taught is reasonable and achievable to get you going as a copywriter in a matter of weeks. You'll also have a good time with Lauren and her team! They are very approachable and so helpful. Someone out there needs your skills, your style, and your insight. Invest in yourself and go for it!"

-Jocelyn Espinosa

Why become a copywriter?

 
I’m not someone who will tell you what YOUR whys should be…

 

But I *will* tell you what my whys for being a copywriter are:

  1. I get to write for a field I love (speech-language pathology)
  2. I get to help businesses I believe in get discovered and grow
  3. I can work whenever the heck I want
  4. I can work WHEREVER the heck I want (I’ve worked in coffee shops and hotel loungesin Bogotá, London, Brooklyn, Manhattan, Vieques…and I have plenty more on my list!)
  5. I get to set my pay rates.
  6. I can create a ripple effect in the therapy world through my writing

Become a confident copywriting clinician in 8 weeks with access to...

SIX MODULES

Go from "how do I become a copywriter?" to "I'm ready to get paid for my writing!" in six digestible modules.

REAL-WORLD ASSIGNMENTS

No passive learning here! You will practice what you learn by writing *actual* content for a featured business. (Have your own business? Apply what you learn to yourself!)

LIVE GROUP CALLS

We will meet as a group for...
✔️ Content review and Q&A

✔️ Assignment review

✔️ Mindset sessions

NEXT COHORT CALLS START
OCT 15th!

PRIVATE COMMUNITY

Keep growing with lifetime access to our private Facebook community of copywriting clinicians!  BONUS: Participate in our "Feedback Friday" exercises with real healthcare businesses.

Sign me up!

"My colleagues think I am a genius because I've created copy for their emails and websites."

"This course gave me the confidence to transition from someone who enjoys writing to someone who charges for their writing. It gave me the knowledge and hands-on practice to help me identify my niche, know my worth as a writer, and build a strong foundation of skills."

-Valeria Gary

THE CURRICULUM:

1

DISCOVER COPYWRITING

Let me show you what copywriting is, the projects you can get paid for, and crucial copywriting rules (including healthcare marketing regulations)

2

SOCIAL MEDIA CAPTIONS

Learn how to craft SCROLL-STOPPING social media captions using different hooks & formulas. Then actually write a caption for a real business!

3

BLOGS 101

Dive into the anatomy and key components of effective blog writing. Then write a blog for a real business!

4

HOMEPAGE 101

Learn how to write the most important page of any website: the homepage. Then actually WRITE a homepage using my favorite copywriting tool.

5

GET SET UP

Identify your niche(s), design your ideal copywriting schedule, and create a freelance profile on a job board. Time to set yourself up to become a practicing copywriter!

6

LAND YOUR FIRST CLIENT

Learn how to craft an effective pitch to potential clients and what to do next when someone wants to work with you!

🎁 BONUS: GET INSPIRED

Watch pre-recorded discussions with OTHER clinicians who have become copywriters. This includes freelance business owners and a full-time employed copywriter for an AAC company!

🎁 BONUS: RESOURCE LIBRARY

Every checklist, guide, template, workbook, and resource will be stored here - including NEW resources I add (without any extra cost).

🎁BONUS: MINDSET/ VISUALIZATION LIBRARY

The hardest part about copywriting is DOING IT. Our minds love to tell us why we can't (especially as perfectionist clinicians). Come back to this library of recorded visualization exercises with our mindset coach, Sim Sethi, M.S., CCC-SLP.

10

LESSON TITLE

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"This course is a no brainer for clinicians interested in copywriting."

"Lauren taught me and then pushed me (lovingly) to pitch to copywrite for a friend. Lauren's course teaches you copywriting and then pushes you out into the real world to use your new skills to make a difference."

-Amanda Mokaya

BECOME A COPYWRITER IN THREE STEPS:

BECOME A COPYWRITER BECOME A COPYWRITER
BECOME A COPYWRITER BECOME A COPYWRITER
1. ENROLL IN THIS ONE-OF-A-KIND PROGRAM
  • As soon as you enroll in The Clinician to Copywriter Accelerator, you'll get instant access to the course and private community.
  • Each module is released one week at a time (because I know how clinicians work...and I'm not about to overwhelm you!)
2. COMPLETE EACH MODULE AND ASSIGNMENT
  • Watch each digestible lesson and complete each assignment I've mapped out for you. You can use the featured private practice inside this program OR write for another business you love (including your own!)
3. DO THE WORK OF A COPYWRITER
  • By the end of this program, you'll have a mock portfolio of ACTUAL copywriting projects you've completed for a REAL healthcare business.
  • Get out there and find friends, family, or paying clients 👏 as 👏 a 👏 copywriter!
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I'm in!

WHAT’S UP!

WHAT’S UP! WHAT’S UP!

I'm Lauren Hermann, M.S., CCC-SLP

I'm a copywriter, author, published researcher, and owner of a small healthcare copywriting agency: The Copy Clinicians.

☝️ But before I was all of those things, I was a practicing medical speech-language pathologist...and I loved it!

I geeked out over investigating new patient cases, problem-solving, and designing a plan of care. This was what I wanted to do until retirement.

WELP...

Looks like the world had different plans for me.

Right before the pandemic shut the world down, my husband and I moved to a small town in central Pennsylvania. NO ONE was hiring. I had a few private clients to hold me over, but nothing substantial.

Enter crisis mode...

That's when I grabbed my journal and started to brainstorm ways I can work full-time from anywhere in the world. After publishing But My Speech is Fine! (a book that markets our very misunderstood field), it dawned on me. 

I could get paid to write and market for the profession I love! 

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WHAT’S UP!

SO, HOW DID

I GET HERE?

After falling into multiple Google rabbit holes about copywriting...

And consuming as many YouTube videos as my eyeballs could handle...

And deep-diving into podcasts, books, and courses (some over $2,000)...

And FORCING MYSELF to find free and paid work to practice my skills...

I finally started a solo freelance copywriting business, eventually growing into a boutique copywriting agency!

I started to talk about my pivot into the world of copywriting on Instagram, and suddenly, I found myself answering the same question over and over:

"How did you get started?"

After sending multiple voice memos and long-winded DMs in response, I decided I could make this a MUCH easier process for other clinicians interested in copywriting:

Create a course that requires clinicians to practice what they learn for an actual healthcare business.

I'M READY

"Lauren has made learning copywriting seamless. Each lesson is detailed and easily digestible."

"Lauren's expertise on copywriting is evident in the live feedback she gives, and with well thought out, real-world examples. Not only that, she is SO supportive to each of the prospective Copy Clinicians, and has really motivated me to make this alternative career my reality."

-Alyssa Melendez

HERE’S EXACTLY

WHAT’S INCLUDED:

  • 6 digestible modules that will teach you how to become a copywriter (from writing to doing!)
  • 3 copywriting projects for you to complete for an *actual* healthcare business
  • LIVE Q&A and Assignment Review calls (FIRST CALL IS OCT 15th)
  • 3 mindset/visualization calls with our mindset coach 
  • Copywriting workbooks, checklists, handouts, and guides for you to use whenever you want
  • Assigned accountability groups with other clinicians who are becoming copywriters
  • BONUS:  A library of pre-recorded discussions with OTHER clinicians who are now successful copywriters/marketers
  • BONUS:  Lifetime access to our private Copywriting Clinicians Facebook group
  • BONUS: Quarterly mindset/visualization calls with our mindset coach, even after you've completed the program!!
  • BONUS: Feedback Friday sessions inside our Facebook group - where you're invited to provide feedback to other healthcare businesses (and maybe get hired by them if they like your suggestions!)
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PLUS, ACCESS TO OUR:

MINDSET COACH & COPYWRITING MENTOR

SIM SETHI, M.S., CCC-SLP: MINDSET COACH

Sim Sethi is a passionate Health & Mindset Coach, Adjunct Professor, Author, and Speech-Language Pathologist. Her passions have led her to work as an acute care Speech-Language Pathologist for 10 years before following her intuition and starting a Health & Mindset Coaching business.

Since 2020, Sim has led hundreds of people through group experiences, coaching programs, and 1:1 sessions, while using a variety of modalities. She is thrilled to bring her unique experience as an SLP, writer and mindset coach to this program and help you settle into your vision of becoming a wildly successful copywriter.

When Sim isn't coaching, teaching, or working at the hospital, you can find her planning her next trip, trying to read a good book on the beach while actually chasing after her toddler, or concocting a new meal with whatever she can find in the fridge!

 
 
Olivia Bayer, M.S. CCC-SLP: COPYWRITING MENTOR

Olivia is a medical SLP turned full-time copywriter. She is a lead copywriter for The Copy Clinicians and works part-time as a copywriter for Lingraphica, a well-known AAC company. She’s passionate about crafting pieces that turn your dream clients into loyal customers. Writing emails, social posts, and blogs (that people actually enjoy reading!) are her main jams.

When Olivia isn't copywriting or creating content in the SLP space, you'll likely find her traveling while sipping on some Starbucks cold brew. Wait-- even if she IS copywriting, you'll still find her doing that! Just one of the many joys of being a copywriter ;-)

WHO THIS PROGRAM

WAS CREATED FOR:

THE BURNT OUT CLINICIAN

You're done with clinical work, productivity demands, and income limitations. You have a talent for writing and would give anything to get paid to write from home.

THE SIDE-HUSTLING CLINICIAN

You don't mind your job - maybe you even love what you do! But the pay isn't the greatest, so you're looking for creative ways to get paid for using your clinical knowledge.

THE BUSINESS-OWNING CLINICIAN

Maybe you're a private practice owner or run another business on the side and just want to learn how to write better copy for YOUR business! Take this course and apply everything you learn to your own marketing - we'll still review it!

THE WANDERLUST CLINICIAN

You can't stand how limited your time off is with full-time clinical work (maybe you even work holidays and occasional weekends ). You're ready to find remote work that doesn't require a license to practice so you can travel the world while still getting paid!
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PEEK INSIDE

THE PROGRAM:

 

YOU HAVE

TWO OPTIONS

REGULAR (JOIN THE WAITLIST!)

$

467

  • Six modules
  • Assigned projects for a real healthcare business
  • Four Q&A calls
  • Four assignment review calls
  • Lifetime access to our private community
  • Lifetime access to the course, resources, + community
  • Lifetime access to our quarterly mindset calls
JOIN THE WAITLIST!

VIP (JOIN THE WAITLIST!)

$

647

  • Six modules
  • Assigned projects for a real healthcare business
  • Four Q&A calls
  • Four assignment review calls
  • Lifetime access to our private community
  • Lifetime access to the course, resources, + community
  • Lifetime access to our quarterly mindset calls
  • Two personalized copy edits
  • One private coaching call with me
  • Direct access to me via Telegram, a texting app (I will be your personal accountability partner)
  • ONLY 5 SPOTS AVAILABLE
JOIN THE WAITLIST!

Prefer a payment plan?

GET A LOT.

REGULAR (SOLD OUT!)

$

156

Three monthly payments of $156
  • Six modules
  • Assigned projects for a real healthcare business
  • Four Q&A calls
  • Four assignment review calls
  • Lifetime access to our private community
  • Lifetime access to the course, resources, + community
  • Lifetime access to our quarterly mindset call
SOLD OUT!

VIP (SOLD OUT)

$

216

Three monthly payments of $216
  • Six modules
  • Assigned projects for a real healthcare business
  • Four Q&A calls
  • Four assignment review calls
  • Lifetime access to our private community
  • Lifetime access to the course, resources, + community
  • Lifetime access to our quarterly mindset calls
  • Two personalized copy edits
  • One private coaching call with me
  • Direct access to me via Telegram, a texting app (I will be your personal accountability partner)
SOLD OUT

FREQUENTLY ASKED QUESTIONS

+ HOW MUCH TIME DO I NEED TO COMMIT?

Allow yourself anywhere between 1-3 hours a week for 8 weeks, depending on your personal work speed.

+ HOW DOES THIS COURSE COMPARE TO OTHER COPYWRITING COURSES I CAN TAKE?

You can find plenty of free and low-cost copywriting courses that will teach you broad skills, general concepts, and theory. You can also find courses that are $2,000+ that will deep dive into a single copywriting project! But THIS course is the only course designed specifically for clinicians, with healthcare marketing regulations in mind, and with loads of copywriting examples from other healthcare and clinician-owned businesses. Students have also informed me that they can't find other courses that are as heavily hands-on as my course is. My course is also the ONLY course to offer lifetime quarterly mindset calls FOR FREE and private "Feedback Friday" exercises for you to practice your skills with real healthcare businesses (which *could* lead to a paid project for you if they decide they want to hire a copywriter!)

+ I HAVE NO BACKGROUND IN MARKETING, BUSINESS, OR JOURNALISM. DO I EVEN QUALIFY?

Join the club, my friend! I also have ZERO degrees or certifications in marketing/advertising, business, or even writing! As long as you ENJOY writing and are a STRONG writer - and you enjoy marketing concepts - you can become a copywriter! This course is tailored *to you* as a clinician.

+ IS THERE A REFUND POLICY?

We offer a 7-day money-back guarantee. Give yourself a week to complete the first module, scope out the private community, and explore the resources. If you don't think it will be helpful, let us know within those 7 days!