Combine your healthcare knowledge & writing skills to boost your income & impact
IntroducingĀ the only course dedicated to teachingĀ cliniciansĀ like you the basics of copywriting:
Copywriting 101 for Clinicians
Get on the waitlist!*The first round sold out: no price has been set for round 2 yet!
Are you an SLP, OT, or PT who loves to write and is interested inā¦
- Using your clinical knowledge in a non-clinical way?
- Making extra income off of your writing?
- Writing for healthcare businesses you love?
- Working from anywhere in the world?
- Writing for your own business if youāre a biz owner?
If thereās a YES in there somewhere, then I want to give you a warm introduction to the world of copywriting!
Copy-what-ing?
Copywriting is the writing you see on websites, sales pages, emails, ads, social media captions, and anywhere else a business puts out a message.
- You can be a content copywriter, which means you primarily write items like blogs, newsletters, and other content to educate and nurture an audience.
- Or you can be a conversion copywriter, which means you write sales pages, emails, ads, etc. with the goal to get readers to take action (like ābuy nowā or āsubscribeā)
Iām an SLP turned conversion copywriter!
And thatās what this course will focus on.
Get on the waitlist!
Being a talented writer isnāt enough to be an effective healthcare copywriter (even if you write killer SOAP notes).
You have to understand things likeā¦
- How to write scroll-stopping hooks and headlines
- Healthcare-specific marketing guidelines (e.g. ASHA, HIPAA, etc...)
- Who youāre speaking to based on the marketing platform
- What the buyerās journey is and what that means for your writing
- How to strategize and optimize what you craft for your clients
- What Voice of Customer data is and how to find it
ā¦and so much more!
Why become a copywriter?
Iām not someone who will tell you what YOUR whys should beā¦
But I *will* tell you what my whys for being a copywriter are:
- I get to write for a field I love (speech-language pathology)
- I get to help businesses I believe in get discovered and grow
- I can work whenever the heck I want
- I can work WHEREVER the heck I want (Iāve worked in coffee shopsĀ in BogotĆ”, London, Manhattan, Viequesā¦and I have plenty more on my list!)
- I get to set my pay rates.
- I can create a ripple effect in the therapy world through my writing
